The use of big data to target electorates has been used for centuries now. There are many opinions on this tactic which can range from one end of the scale to the other. Most people would say that targeting specific individuals to campaign a candidate is wrong. Just because it puts social profiling into action. Yet, all the access ever needed to see what a person may be interested, thinks, and believes in is available on social media websites like Facebook.
Other people may argue that it is a useful tactic that challenges many people as to why they think or believe the things that they do in regards to candidates and who they want to vote for. Most volunteers get to see this side of the contribution to whichever campaign they may be helping.
In the end, targeting electorates is technically profiling people into groups, which will always be a touchy subject. But I think with social mediums available that do all the information work for us, it becomes less ethical to deal with. People forget that they put their whole life on social media website after they complain about having their personal information rights violated.
When most people think of political ads, they think of each candidate bashing each others views and opinions, which tends to be true. After evaluating this political commercial for Mitt Romney, I now see why they stay on the same track.
First, is it useful? The ad begins by point out how Bill Clinton was in favor of welfare recipients have working requirements. Then goes on the say the Obama, on the other hand, reformed it so that welfare recipients didn’t have to work, and they received the welfare checks without that requirement. All this information gives the audience useful information and collective decision making material that they might not have had before.
One thing about this ad is that it is very quick to the point and may not explain in full detail about the situation. Of course, most political ads never explain the full situation but this ad is 30 seconds long. On top of that, it covers one very specific topic about the candidates.
I think that the information is trustworthy because it gives very general information that is able to be confirmed through many other mediums.
Lastly, the audience is anyone who is in need of welfare or against the favor of giving welfare without a requirement of work.