When most people think of political ads, they think of each candidate bashing each others views and opinions, which tends to be true. After evaluating this political commercial for Mitt Romney, I now see why they stay on the same track.
First, is it useful? The ad begins by point out how Bill Clinton was in favor of welfare recipients have working requirements. Then goes on the say the Obama, on the other hand, reformed it so that welfare recipients didn’t have to work, and they received the welfare checks without that requirement. All this information gives the audience useful information and collective decision making material that they might not have had before.
One thing about this ad is that it is very quick to the point and may not explain in full detail about the situation. Of course, most political ads never explain the full situation but this ad is 30 seconds long. On top of that, it covers one very specific topic about the candidates.
I think that the information is trustworthy because it gives very general information that is able to be confirmed through many other mediums.
Lastly, the audience is anyone who is in need of welfare or against the favor of giving welfare without a requirement of work.